Redesigning a global brand

Samsung was well on its way to being one of the world’s most recognized brand when it called Agency.com Korea to redesign its global online brand. 

Navigating through the challenges

Before the project began, Samsung’s online brand was inconsistent and behind the rest of the brand strategy. Adding to the challenge was an aggressive schedule, maze of competing interests, and the logistics of reorganizing over 30,000 existing pages while implementing a new content management system and design flexible enough to include a host of new interactive features deployed over a dozen languages.

Critical part of brand strategy

Under Jae’s guidance as the creative director and co-project manager, the talented team of over thirty designers, information architects, content planners and programmers created a comprehensive online brand and site implementation that with the launch of the new samsung.com became the online face of Samsung worldwide. Along with the other international sites and award-winning microsites that soon followed, Samsung’s online brand continues to be a vital part of the company’s growth strategy today.