Ahead of the competition

SEI Investments is a true innovator and a visionary company in the financial world. And as a forward-looking company, its visual and verbal branding has also been progressive, award-winning, and ahead of its competition. 

Consistent yet flexible branding

As a creative director at mNovakDesign, the firm most responsible for the spirit and creativity behind SEI’s brand, Jae designed a number of print collaterals as a part of a comprehensive brand campaign, including brochures, PowerPoint templates, and press kits. 

Evolving the brand

One of the key to any brand’s success is not only in being consistent, but flexible to allow for the most appropriate and creative solution. The designs created for SEI Investments strived to meet those goals by not only being faithful to existing guidelines, but also to look for ways to naturally evolve the brand visually and conceptually.