When image is everything

The good folks at SEO Image contacted us to design a new website for the expanding jeans brand Vigoss USA. We were excited of course, as this was a chance to break out of the box a little and try a design that’s really image driven. Lucky for us, Vigoss USA had a lot of terrific, high-resolution shots that were beautifully shot. It was clear that in this case, image indeed was everything, and the initial designs quickly took shape.

Choosing the right elements

As the project progressed, an interesting situation developed - with so many design options, how do you know which choices are right? (Sometimes having boundaries can make it easier than not having any.) In this case, it was a matter of asking a lot of input from people who may actually be interested purchasing new, designer brand. So we put together an informal gang of potential customers (friends, families, colleagues, etc.) and passed around a demo design. The feedback and comments really helped in narrowing down our options and focus on a simple but still highly visual layout and transitions, with emphasis on contrast between the very thin/small parts to the very wide/large ones. 

Putting the final touches

After getting the core actionscript done, it was a matter of putting together the final touches—the opening logo animation sequence, the set of middle-eastern themed music, and the sand texture background. One of the last edition was the faded background image that changed with each section. It was subtle, but added another dimension to the animation that we liked.